B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- desktop cpm mom change for US programmatic desktop advertising (2025-01)
US programmatic desktop CPMs decreased by 45% month-over-month in January 2025.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-january-2025/ ↗
Source Article
US Programmatic Trends: Jan 2024 CPM Trends and Insights
SSP Performance Analysis: Bid Distribution & Win Rate Across CPM Ranges
- This month’s theme focuses on analyzing bidding behavior, competition dynamics, and SSP performance across different CPM levels. The goal is to identify which platforms dominate at lower or higher CPM ranges, assess their bid …
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized data from industry partners within the DataBeat network
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic desktop advertising: 45% desktop cpm mom change. Source: DataBeat (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-desktop-cpm-mom-decline-jan-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-desktop-cpm-mom-decline-jan-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- desktop cpm mom change for US programmatic desktop advertising<br><small>Source: DataBeat (2025-01) · <a href="https://lighthousedata.io/data/us-desktop-cpm-mom-decline-jan-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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