B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- weekly email unsubscribe rate for US consumers (email marketing recipients) (2025)
40% of US consumers unsubscribe from marketing emails weekly.
- Attributed to frequent messaging and privacy concerns
Lighthouse Research Team
Last verified:
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Email Articles
The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation
Google fights AI-driven fraud with QR codes: As security threats grow, it’s ditching SMS codes in favor of QR authentication—another step toward passkeys and a future with fewer…
Methodology
No explicit date given in source; vintage inferred from April 2025 archive crawl. Attributed to frequent messaging and privacy concerns.
Methodology documented
Segmentation
Industryemail_marketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US consumers (email marketing recipients): 40% weekly email unsubscribe rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-weekly-email-unsubscribe-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-weekly-email-unsubscribe-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- weekly email unsubscribe rate for US consumers (email marketing recipients)<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/us-consumers-weekly-email-unsubscribe-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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