B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- share of consumers not choosing sustainability claimed products for US consumers (2023)
34% of US consumers say they do not choose food or drink products with sustainability claims more often because they prefer food or drink products they are used to.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theredflowerfactory.com
Primary
Tier C
https://theredflowerfactory.com/blog/global-consumer-trends-to-look-out-for-2024/ ↗
Source Article
Global Consumer Trends to Look Out For In 2024 - The Red Flower Factory
Global Consumer Trends to Look Out For In 2024
Hey brand owners! What do you most need to know about Gen Z heading into the New Year? Read on to find out.
We have compiled the key trends to look out for in 2024, when you are looking to attract or sustain your relationship with the next generation of…
Original Research
theredflowerfactory.com
· Original study ↗
Methodology
Cited by The Red Flower Factory; original research not named
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US consumers: 34% share of consumers not choosing sustainability claimed products. Source: theredflowerfactory.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-sustainability-claims-34
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<blockquote cite="https://lighthousedata.io/data/us-consumers-sustainability-claims-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- share of consumers not choosing sustainability claimed products for US consumers<br><small>Source: theredflowerfactory.com (2023) · <a href="https://lighthousedata.io/data/us-consumers-sustainability-claims-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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