B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
18%
18% -- social commerce buy button usage rate for US consumers (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.vmgstudios.com
Primary
Tier C
https://blog.vmgstudios.com/how-leveraging-social-media-builds-brand-equity ↗
Source Article
How Leveraging Social Media in Your Marketing Strategy Builds Brand Equity
15 years ago, my job as a social media manager didn’t exist. Much of the world had already become familiar with navigating the internet; email, blogs, search engines, the beginnings of sharing media through an online network, and the early depth of potential in the power that lies within e-commerce.…
Original Research
blog.vmgstudios.com
· Original study ↗
Methodology
Unattributed survey cited by VMG Studios blog ('close to one-fifth of US consumers'); data vintage inferred from article context (COVID-19 pandemic era; article references the author's 2021 Social Media Trends article).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 18% social commerce buy button usage rate. Source: blog.vmgstudios.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-social-buy-button-shopping-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-social-buy-button-shopping-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- social commerce buy button usage rate for US consumers<br><small>Source: blog.vmgstudios.com (2021) · <a href="https://lighthousedata.io/data/us-consumers-social-buy-button-shopping-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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