B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- percentage of us consumers researching gifts via smartphone for US consumers (2016)
About 67% of US consumers researched gifts via their smartphone.
- The source notes this is an approximation ('about 67%')
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Searchmetrics
Primary
Tier A
https://customerthink.com/the-customer-journey-to-online-purchase-10-predictions-for-2016/ ↗
Source Article
The customer journey to online purchase – 10 predictions for 2016.
As we lead up to Christmas findings indicate that 62% of US consumers will have researched Christmas gifts by looking on Amazon and 44% running searches on Google. Social media platforms like Pinterest also serve as places for gift ideas with an accumulated holiday pin of over 17.7m.
A Study conduct…
Original Research
Searchmetrics
· Original study ↗
Methodology
Study conducted by Searchmetrics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US consumers: 67% percentage of us consumers researching gifts via smartphone. Source: Searchmetrics (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-researching-gifts-smartphone
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<blockquote cite="https://lighthousedata.io/data/us-consumers-researching-gifts-smartphone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- percentage of us consumers researching gifts via smartphone for US consumers<br><small>Source: Searchmetrics (2016) · <a href="https://lighthousedata.io/data/us-consumers-researching-gifts-smartphone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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