B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40%

40% -- share of consumers using generative ai for trip planning for US consumers (2025)

Name: Share Of Consumers Using Generative AI For Trip Planning Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Phocuswright

40% of US consumers used generative AI for trip planning in 2025.

Up 11 percentage points year-over-year

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Attribution: Phocuswright View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2025

Entity

US consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Phocuswright Primary Tier B

https://atlasperk.com/guides/paid-advertising-for-travel/keyword-bidding/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Keyword & Bidding Strategy for Travel Ads

Keyword & Bidding Strategy for Travel Ads Market Verdict: Keyword & Bidding Strategy for Travel Ads in 2026 Travel’s average CPC of $2.12 is among the lowest of 23 industries, but conversion rate (5.75%) and cost per lead ($73.70) mean bidding strategy — not just keyword selection — determines wheth…

Original Research

Phocuswright · Original study ↗

Methodology

Phocuswright 2026; up 11 percentage points YoY

Methodology documented

Segmentation

Industrytravel_hospitality RegionUS RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

US consumers: 40% share of consumers using generative ai for trip planning. Source: Phocuswright (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-genai-trip-planning-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/us-consumers-genai-trip-planning-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of consumers using generative ai for trip planning for US consumers<br><small>Source: Phocuswright (2025) · <a href="https://lighthousedata.io/data/us-consumers-genai-trip-planning-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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