B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- generative ai shopping usage rate for US consumers (2025)
38% of US consumers have used generative AI for online shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier C
https://virid.com/shoptalk-2025-retail-insights/ ↗
Source Article
Insights from Shoptalk Fall 2025: What Retailers Need to Win in 2026 and Beyond - Virid
This year’s theme was “retail alchemy”– blending science (data, technology) with the art of retail (human connection, creativity) to create gold for customers.
Virid was in attendance, and we’ve compiled three key takeaways from the show for online retailers to win at eCommerce in 2026 and beyond.
1…
Original Research
EMARKETER
· Original study ↗
Methodology
EMARKETER research cited in Virid's Shoptalk Fall 2025 recap
Methodology documented
Segmentation
IndustryRetail
RegionUS
Cite this stat
Plain Text
US consumers: 38% generative ai shopping usage rate. Source: EMARKETER (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-genai-online-shopping-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-genai-online-shopping-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- generative ai shopping usage rate for US consumers<br><small>Source: EMARKETER (2025) · <a href="https://lighthousedata.io/data/us-consumers-genai-online-shopping-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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