B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- ai shopping adoption rate for US consumers (Q1 2026)
39% of US consumers use AI for online shopping based on an Adobe 5,000-person survey in Q1 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe (Adobe Analytics)
Primary
Tier B
https://www.paz.ai/blog/ai-shoppers-convert-42-percent-better-than-humans ↗
Source Article
AI Shoppers Now Convert 42% Better Than Humans. Here's Wh...
AI Shoppers Now Convert 42% Better Than Humans. Here's What Changed.
- Author
- By Dor
- Publication date
- Published
- Last updated
- Updated
- Reading time
- 6 min read
A year ago, shoppers arriving from AI tools converted 38% worse than human-driven traffic. As of March 2026, they convert 42% bet…
Original Research
Adobe (Adobe Analytics)
· Original study ↗
Methodology
Share of US consumers using AI for online shopping, per Adobe survey.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 39% ai shopping adoption rate. Source: Adobe (Adobe Analytics) (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-ai-online-shopping-adoption-39
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<blockquote cite="https://lighthousedata.io/data/us-consumers-ai-online-shopping-adoption-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ai shopping adoption rate for US consumers<br><small>Source: Adobe (Adobe Analytics) (Q1 2026) · <a href="https://lighthousedata.io/data/us-consumers-ai-online-shopping-adoption-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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