B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48%
48% -- consumers willing to interact with ai more for US consumers (2024)
48% of respondents in a US study said they would interact with AI more frequently if it made brand experience more seamless, convenient, and consistent.
- Specific study name/methodology not detailed in the source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechasia.net
Primary
Tier C
https://martechasia.net/perspectives/how-generative-ai-is-changing-the-game-for-mobile-marketing/ ↗
Source Article
How generative AI is changing the game for mobile marketing | MartechAsia
Three areas where an AI-first approach has become a game-changer in marketing
We are in a hugely exciting era for mobile marketing. New technologies are transforming the way we work, opening up new opportunities in everything from creative to customer engagement. GenAI (Generative AI) is top of the …
Original Research
martechasia.net
· Original study ↗
Methodology
US study, details not specified
Methodology documented
Segmentation
Industrymarketing_tech
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US consumers: 48% consumers willing to interact with ai more. Source: martechasia.net (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-ai-interaction-seamless
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<blockquote cite="https://lighthousedata.io/data/us-consumers-ai-interaction-seamless" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- consumers willing to interact with ai more for US consumers<br><small>Source: martechasia.net (2024) · <a href="https://lighthousedata.io/data/us-consumers-ai-interaction-seamless" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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