B
Evidence Grade B
Graded
under review
Safe to Cite
Current
69%
69% -- ai usage in shopping rate for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Impact
Primary
Tier B
https://articles-na1.emarketer.com/industries/automotive/6 ↗
Source Article
Automotive Articles
Original Research
Impact
· Original study ↗
Methodology
According to Impact, as cited by EMARKETER
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 69% ai usage in shopping rate. Source: Impact (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-ai-holiday-shopping
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<blockquote cite="https://lighthousedata.io/data/us-consumers-ai-holiday-shopping" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- ai usage in shopping rate for US consumers<br><small>Source: Impact (2026) · <a href="https://lighthousedata.io/data/us-consumers-ai-holiday-shopping" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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