B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- reliance on social media for food recommendations age 18 24 for US consumers aged 18-24 (2023)
29% of US consumers aged 18-24 agree that they rely heavily on social media recommendations for food and grocery purchases.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
YouGov
Primary
Tier A
https://yougov.com/articles/43648-us-what-role-do-social-media-recommendations-play ↗
Source Article
US: What role do social media recommendations play in grocery shopping?
Over half of global consumers (58%) say they use social media for entertainment and news content. The United States registers 56% of consumers who use social media for news. But how else are Americans using social media? This week we look at whether social media plays a role when it comes to grocery…
Original Research
YouGov
· Original study ↗
Methodology
Latest data from YouGov Profiles
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US consumers aged 18-24: 29% reliance on social media for food recommendations age 18 24. Source: YouGov (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-aged-18-24-relying-on-social-media-for-food-recommendations
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<blockquote cite="https://lighthousedata.io/data/us-consumers-aged-18-24-relying-on-social-media-for-food-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- reliance on social media for food recommendations age 18 24 for US consumers aged 18-24<br><small>Source: YouGov (2023) · <a href="https://lighthousedata.io/data/us-consumers-aged-18-24-relying-on-social-media-for-food-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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