B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- share seeing consistent year round lgbtq support for US LGBTQ+ consumers (2026)
43% of US LGBTQ+ consumers report seeing consistent brand support of the LGBTQ+ community throughout the year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
351
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/research/what-do-consumers-actually-think-about-brands-getting-involv… ↗
Source Article
What do consumers actually think about brands getting involved with Pride?
Original Research
Attest
· Original study ↗
Methodology
Attest survey
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US LGBTQ+ consumers: 43% share seeing consistent year round lgbtq support. Source: Attest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consistent-support-year-43
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consistent-support-year-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share seeing consistent year round lgbtq support for US LGBTQ+ consumers<br><small>Source: Attest (2026) · <a href="https://lighthousedata.io/data/us-consistent-support-year-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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