B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

93%

93% -- press release volume expectation for US communicators (2025)

2025  · n=1,000  · PR Newswire

93% of communicators in the US expect to send the same or more press releases in the next year.

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Attribution: PR Newswire View source
Lighthouse Research Team
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Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
US communicators
Sample Size
1,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
PR Newswire Primary Tier A
https://martechasia.net/pr-newswire/57-of-comms-professionals-use-ai-to-craft-press-releases-pr-news… ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
57% of Comms Professionals Use AI to Craft Press Releases - PR Newswire's 2025 Global Report | MartechAsia
- 9 in 10 companies include multimedia in their press releases. - 91% of communicators reuse their press release content on other channels. - Press releases increased visibility for more than half of companies’ brand or products. HONG KONG, Nov. 20, 2025 /PRNewswire/ — Today, PR Newswire has release…
Original Research
PR Newswire · Original study ↗

Survey of nearly 1,000 communications professionals

Methodology documented
Industrymarketing
Plain Text
US communicators: 93% press release volume expectation. Source: PR Newswire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-communicators-press-release-volume-expectation-2025
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<blockquote cite="https://lighthousedata.io/data/us-communicators-press-release-volume-expectation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- press release volume expectation for US communicators<br><small>Source: PR Newswire (2025) · <a href="https://lighthousedata.io/data/us-communicators-press-release-volume-expectation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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