B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- revenue growth rate for US commerce media advertising (2025)
U.S. commerce media advertising spending grew by 18% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
IAB
Primary
Tier A
https://www.beet.tv/2026/05/commerce-media-wants-the-whole-purchase-funnel-pacvues-michael-foulkes.h… ↗
Source Article
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes – Beet.TV
Commerce Media Wants the Whole Purchase Funnel: Pacvue’s Michael Foulkes
NEW YORK – Commerce media is no longer content to sit quietly beside sponsored search listings and wait for last-click credit. The category is expanding fast, grabbing budget, attention and probably several internal org charts.…
Original Research
IAB
· Original study ↗
Methodology
IAB data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US commerce media advertising: 18% revenue growth rate. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-commerce-media-advertising-growth-rate-2025
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<blockquote cite="https://lighthousedata.io/data/us-commerce-media-advertising-growth-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- revenue growth rate for US commerce media advertising<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/us-commerce-media-advertising-growth-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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