B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75.3%
75.3% -- business adoption rate for US businesses (2020)
An estimated 75.3% of US businesses will be on Instagram in 2020.
- estimate
- approximately
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75.3%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
retargetkit.com
Primary
Tier C
https://retargetkit.com/link-in-instagram-bio/ ↗
Source Article
How to Add Link in Instagram Bio?
Launched in 2010, Instagram successfully is one of the most searched social networking services in Google. The number of monthly active Instagram users are more than 1 billion. And among them, 25 million+ are business accounts. An estimate shows approximately 75.3% of US businesses will be on Instag…
Original Research
retargetkit.com
· Original study ↗
Methodology
Estimate, source not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 75.3% business adoption rate. Source: retargetkit.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-businesses-on-instagram-2020
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<blockquote cite="https://lighthousedata.io/data/us-businesses-on-instagram-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.3%</strong> -- business adoption rate for US businesses<br><small>Source: retargetkit.com (2020) · <a href="https://lighthousedata.io/data/us-businesses-on-instagram-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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