B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- ai adoption in advertising workflows for US businesses (2024)
Over 80% of US businesses use some form of AI in their advertising workflows.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://didoo.ai/blog/didoo-ai-vs-omneky-the-best-omneky-alternative-for-smbs/ ↗
Source Article
Omneky Alternatives: Didoo AI vs Omneky Review 2026
If you run paid advertising for a small or medium business and have been researching Omneky alternatives, this guide will help you decide whether Didoo AI is the right choice. As top Omneky alternatives go, Didoo AI offers a full AI media buying solution purpose-built for SMBs. Whether you are a sol…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer's 2024 digital advertising report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 80% ai adoption in advertising workflows. Source: eMarketer (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-businesses-ai-adoption-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-businesses-ai-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai adoption in advertising workflows for US businesses<br><small>Source: eMarketer (2024) · <a href="https://lighthousedata.io/data/us-businesses-ai-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.