B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share of businesses not appearing in ai generated answers for US businesses (2025-12)
87% of U.S. businesses do not appear in AI-generated search answers.
- Includes many businesses that rank on the first page of Google
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NEWMEDIA.COM / RankOS
Primary
Tier C
https://nicolaziady.com/the-invisibility-paradox/ ↗
Source Article
Invisibility Paradox: Understanding Brand Visibility - Nicola Ziady
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You did everything right.
Consistent publishing. Backlinks built. Meta descriptions optimized. Page one – finally yours.
Then your traffic dropped. Your leads dried up.
… but your Google rankings didn’t change.
That’s not a bad ag…
Original Research
NEWMEDIA.COM / RankOS
· Original study ↗
Methodology
RankOS AI Visibility Benchmark analyzed thousands of queries across major AI platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 87% share of businesses not appearing in ai generated answers. Source: NEWMEDIA.COM / RankOS (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-businesses-absent-ai-answers-2025
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<blockquote cite="https://lighthousedata.io/data/us-businesses-absent-ai-answers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of businesses not appearing in ai generated answers for US businesses<br><small>Source: NEWMEDIA.COM / RankOS (2025-12) · <a href="https://lighthousedata.io/data/us-businesses-absent-ai-answers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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