B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- brands planning to increase media investment in womens sports for US brands (2026)
83% of US brands indicate they plan to increase their media investment in women's sports.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biggroup.com
Primary
Tier C
https://www.biggroup.com/thoughts/womens-football-brand-strategy/ ↗
Source Article
How Brands Can Lead the Women’s Football Revolution
Original Research
biggroup.com
· Original study ↗
Methodology
Cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brands: 83% brands planning to increase media investment in womens sports. Source: biggroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-brands-increase-womens-sports-investment
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<blockquote cite="https://lighthousedata.io/data/us-brands-increase-womens-sports-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- brands planning to increase media investment in womens sports for US brands<br><small>Source: biggroup.com (2026) · <a href="https://lighthousedata.io/data/us-brands-increase-womens-sports-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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