B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- share of total b2b sales for US B2B eCommerce (2023)
US B2B eCommerce is projected to account for 17% of total B2B sales in the U.S. in 2023.
- Forecast projection by Forrester
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.zobristinc.com/blog/b2b-ecommerce-software-investment/ ↗
Source Article
Why Invest in B2B eCommerce Software?
Running a successful B2B company comes with numerous challenges. From converting and retaining buyers to consistently improving product offerings—it demands hard work and dedication. But if you want to grow your B2B business in 2021, simply building great products and providing top-notch customer se…
Original Research
Forrester
· Original study ↗
Methodology
Forrester forecast cited by Zobrist Inc. blog
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
US B2B eCommerce: 17% share of total b2b sales. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-b2b-ecommerce-share-of-sales-2023
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<blockquote cite="https://lighthousedata.io/data/us-b2b-ecommerce-share-of-sales-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of total b2b sales for US B2B eCommerce<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/us-b2b-ecommerce-share-of-sales-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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