B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- martech adoption rate for US auto dealers nationwide using Dominion Dealer Solutions' marketing technologies (2012-02)
More than 60% of auto dealers nationwide utilize Dominion Dealer Solutions' marketing technologies.
- Self-reported vendor statistic in a press release boilerplate
- Source states 'more than 60 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2012-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dominion Dealer Solutions
Primary
Tier A
http://www.drivedominion.com/rssnews.php?nid=Dominion-Launches-DealerBranded ↗
Source Article
Dominion Dealer Solutions
Original Research
Dominion Dealer Solutions
· Original study ↗
Methodology
Company self-reported figure from its own press release, phrased as 'more than 60 percent of auto dealers nationwide'; release also states every OEM utilizes the technologies (no numeric value given for that claim)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US auto dealers nationwide using Dominion Dealer Solutions' marketing technologies: 60% martech adoption rate. Source: Dominion Dealer Solutions (2012-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-auto-dealers-using-dominion-technologies
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<blockquote cite="https://lighthousedata.io/data/us-auto-dealers-using-dominion-technologies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- martech adoption rate for US auto dealers nationwide using Dominion Dealer Solutions' marketing technologies<br><small>Source: Dominion Dealer Solutions (2012-02) · <a href="https://lighthousedata.io/data/us-auto-dealers-using-dominion-technologies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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