B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- att opt in rate for US iOS app users (2026)
The ATT opt-in rate in the US is estimated at 28-32% in 2026.
- Reported as a range (28-32%) in the source
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appalize
Primary
Tier C
https://www.appalize.com/no/blog/mobile-trends/privacy-changes-and-aso-how-att-and-privacy-labels-af… ↗
Source Article
Privacy Changes and ASO: How ATT and Privacy Labels Affect Strategy
Original Research
Appalize
· Original study ↗
Methodology
Range 28-32%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US iOS app users: 28% att opt in rate. Source: Appalize (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-att-opt-in-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-att-opt-in-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- att opt in rate for US iOS app users<br><small>Source: Appalize (2026) · <a href="https://lighthousedata.io/data/us-att-opt-in-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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