B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- att opt in rate for Global Mobile Users (2026)
Apple's App Tracking Transparency (ATT) opt-in rate reached 38% globally according to Adjust's Mobile App Trends 2026 report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,106
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Adjust
Primary
Tier A
https://ppc.land/wpp-collapses-trade-desk-stumbles-and-ai-rewrites-ad-industry-rules/ ↗
Source Article
WPP collapses, Trade Desk stumbles, and AI rewrites ad industry rules
The final week of February 2026 landed like a ledger of unpaid debts. Earnings calls exposed cracks across the old guard of holding companies and DSPs. Retail media kept printing money while traditional agency models struggled to articulate what they do. A three-week Google algorithm update quietly …
Original Research
Adjust
· Original study ↗
Methodology
Adjust Mobile App Trends 2026 report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Global Mobile Users: 38% att opt in rate. Source: Adjust (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adjust-att-opt-in-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adjust-att-opt-in-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- att opt in rate for Global Mobile Users<br><small>Source: Adjust (2026) · <a href="https://lighthousedata.io/data/adjust-att-opt-in-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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