B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63,300,000
63,300,000 -- us consumers shopping via ai platforms for US consumers (2026)
eMarketer forecasts that 63.3 million US consumers will shop through AI platforms in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63,300,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://ambaum.com/insights/google-universal-cart-shopify-merchants ↗
Source Article
Ambaum Insights | Google Universal Cart: What Shopify Merchants Need to Know
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast cited by Ambaum
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 63,300,000 us consumers shopping via ai platforms. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ai-shoppers-2026-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-ai-shoppers-2026-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63,300,000</strong> -- us consumers shopping via ai platforms for US consumers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/us-ai-shoppers-2026-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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