B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- ai powered search share for US search (2025)
60% (or more than 60%) of U.S. searches in 2025 are AI-powered.
- Combines Google AI Overviews with direct ChatGPT usage
- Stated as 'More than 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scrunch
Primary
Tier B
https://scrunch.com/labs/ai-in-traditional-search/ ↗
Source Article
Scrunch Labs | SEARCH
STAT FINDING
50%
Half of all Google searches now trigger an AI Overview—up from near-zero two years ago. This is the fastest restructuring of the Google SERP in its history. For brands, ranking in the blue links is no longer enough for a majority of queries. Appearing inside the AI-generated summary…
Original Research
Scrunch
· Original study ↗
Methodology
Combines Google AI Overviews with direct ChatGPT usage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US search: 60% ai powered search share. Source: Scrunch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ai-powered-search-share-2025
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<blockquote cite="https://lighthousedata.io/data/us-ai-powered-search-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ai powered search share for US search<br><small>Source: Scrunch (2025) · <a href="https://lighthousedata.io/data/us-ai-powered-search-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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