B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
76%
76% -- share of adults buying online via smartphone for American adults under 50 (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier B
https://ylt-translations.com/mobile-optimization/ ↗
Source Article
Mobile Optimization Tips for Amazon Sellers: It's a Non-Negotiable! -
Why is mobile optimization important for Amazon sellers? The Pew Research Center discovered that 76% of American adults under 50 buy things online with their smartphones – 92% of respondents were 30-49 years old. Sure, people still use their desktops or laptops to purchase things, but statistics sho…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center survey, cited by YLT Translations
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
American adults under 50: 76% share of adults buying online via smartphone. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-under-50-mobile-purchasing-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-adults-under-50-mobile-purchasing-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of adults buying online via smartphone for American adults under 50<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/us-adults-under-50-mobile-purchasing-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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