B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
53%
53% -- social media vacation inspiration usage for U.S. adults (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atomik Research (commissioned by Apple Leisure Group)
Primary
Tier B
http://interactive.4media-group.com/kalahari-resorts-virginia ↗
Source Article
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Original Research
Atomik Research (commissioned by Apple Leisure Group)
· Original study ↗
Methodology
Atomik Research survey cited by Apple Leisure Group
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
U.S. adults: 53% social media vacation inspiration usage. Source: Atomik Research (commissioned by Apple Leisure Group) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-social-media-vacation-inspiration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-adults-social-media-vacation-inspiration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- social media vacation inspiration usage for U.S. adults<br><small>Source: Atomik Research (commissioned by Apple Leisure Group) (2021) · <a href="https://lighthousedata.io/data/us-adults-social-media-vacation-inspiration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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