B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- email coupon preference share for US adults (2024-02)
77% of US adults prefer receiving ecommerce coupons through email.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ascend2 and ActiveCampaign
Primary
Tier B
https://articles-na1.emarketer.com/topics/email ↗
Source Article
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Original Research
Ascend2 and ActiveCampaign
· Original study ↗
Methodology
Share preferring to receive ecommerce coupons via email
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 77% email coupon preference share. Source: Ascend2 and ActiveCampaign (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-prefer-email-coupons-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-adults-prefer-email-coupons-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- email coupon preference share for US adults<br><small>Source: Ascend2 and ActiveCampaign (2024-02) · <a href="https://lighthousedata.io/data/us-adults-prefer-email-coupons-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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