B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- share of adults buying online for US adults (2023)
Around 76% of adults in the USA buy online.
- Cited verbally during a conference presentation with limited methodology details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seamless.pi.tv
Primary
Tier C
https://seamless.pi.tv/transcript-the-power-of-virtual-try-ons-and-gamification/ ↗
Source Article
Transcript: The Power of Virtual Try-Ons and Gamification
This is the transcript from a session recorded at PI Apparel New York 2023. The full video can be viewed here.
Hi, everyone. Thank you for coming in. Today, we're going to be talking about the power of virtual trials and gamification in online shopping. My name is Karina Ochoa de Baker. I am a Fashi…
Original Research
seamless.pi.tv
· Original study ↗
Methodology
Cited in conference talk; original source not clearly stated
Methodology documented
Segmentation
Industryecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US adults: 76% share of adults buying online. Source: seamless.pi.tv (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-buy-online-2023
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<blockquote cite="https://lighthousedata.io/data/us-adults-buy-online-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of adults buying online for US adults<br><small>Source: seamless.pi.tv (2023) · <a href="https://lighthousedata.io/data/us-adults-buy-online-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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