B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10.3%
10.3% -- annual revenue growth rate for US ad revenues (Q2 2025)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10.3%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Madison & Wall
Primary
Tier A
https://www.insiderintelligence.com/articles/topics/advertising-marketing/49 ↗
Source Article
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Google is rolling out new ad tools for AI Overviews targeting retailers in a bid to curb concerns about AI responses’ impact on referral traffic and clickthrough rates (CTRs), per a blog post. Giving retailers more opportunities to show up prominently …
Original Research
Madison & Wall
· Original study ↗
Methodology
per Madison & Wall
Methodology documented
Segmentation
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Plain Text
US ad revenues: 10.3% annual revenue growth rate. Source: Madison & Wall (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-ad-revenues-growth-q2-2025
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<blockquote cite="https://lighthousedata.io/data/us-ad-revenues-growth-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.3%</strong> -- annual revenue growth rate for US ad revenues<br><small>Source: Madison & Wall (Q2 2025) · <a href="https://lighthousedata.io/data/us-ad-revenues-growth-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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