B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of installs from cpe campaigns for Upside (2025)
Cost Per Event (CPE) campaigns accounted for 40% of total installs for the cashback app Upside on AppLovin.
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Lighthouse Research Team
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tinyadz.com
Primary
Tier C
https://www.tinyadz.com/blog/top-trends-in-top-mobile-advertising-networks-you-shouldnt-ignore/ ↗
Source Article
Top Trends in top mobile advertising networks You Shouldn’t Ignore
Mobile advertising is booming in 2025, with in-app ad spend projected to reach $462.30 billion by 2027. Staying ahead means understanding the latest trends and tools shaping the industry. Here's what you need to know:
- AI-Driven Optimization: Platforms like Google Ads and TinyAdz use machine learni…
Original Research
tinyadz.com
· Original study ↗
Methodology
Case study result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Upside: 40% share of installs from cpe campaigns. Source: tinyadz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upside-cpe-installs-share
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<blockquote cite="https://lighthousedata.io/data/upside-cpe-installs-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of installs from cpe campaigns for Upside<br><small>Source: tinyadz.com (2025) · <a href="https://lighthousedata.io/data/upside-cpe-installs-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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