B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92%

92% -- upfront fee acceptance rate for US leisure travelers (2023)

2023  · n=300  · TravelBoom

92% of surveyed leisure travelers are more willing to accept additional charges when shown upfront.

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Attribution: TravelBoom View source
Lighthouse Research Team
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Source verified Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2023
Entity
US leisure travelers
Sample Size
300
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
TravelBoom Primary Tier A
https://www.travelboommarketing.com/blog/the-hidden-danger-of-hidden-hotel-fees ↗
Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl
Source Article
Hotel Marketing Podcast: Episode 251 – The Hidden Dangers of Hidden Fees
Good day fellow hoteliers and welcome to 2024! This is the Hotel Marketing Podcast by TravelBoom. Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? Today we will talk about the recent research we just completed that highlights the grave danger of hidde…
Original Research
TravelBoom · Original study ↗

TravelBoom survey of 300 leisure travelers

Methodology documented
Industrymarketing
Plain Text
US leisure travelers: 92% upfront fee acceptance rate. Source: TravelBoom (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/upfront-charges-acceptance-2023
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<blockquote cite="https://lighthousedata.io/data/upfront-charges-acceptance-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- upfront fee acceptance rate for US leisure travelers<br><small>Source: TravelBoom (2023) · <a href="https://lighthousedata.io/data/upfront-charges-acceptance-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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