70% -- unused creative work rate for marketing teams (2025)

Name: Unused Creative Work Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · PR Daily

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Attribution: PR Daily View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2025

Entity

marketing teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

PR Daily Primary Tier C

https://medialake.ai/blog/is-60-of-your-creative-work-going-unused/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Is 60% of Your Creative Work Going Unused? - Medialake®

Is 60% of Your Creative Work Going Unused? It’s a stat that should stop any marketer in their tracks: up to 70% of creative work never gets used. That’s not a typo. PR Daily report a staggering majority of content produced by marketing teams ends up unused. Our internal data aligns to this reality. …

Original Research

PR Daily · Original study ↗

Methodology

Cited from PR Daily; Medialake internal data reported to align

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing teams: 70% unused creative work rate. Source: PR Daily (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unused-creative-work-70-percent

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<blockquote cite="https://lighthousedata.io/data/unused-creative-work-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- unused creative work rate for marketing teams<br><small>Source: PR Daily (2025) · <a href="https://lighthousedata.io/data/unused-creative-work-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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