B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of unsuccessful purchases due to insufficient product info for ecommerce shoppers (2022)
According to an ecommerce study by Nielsen Norman Group, 20% of unsuccessful purchases are due to a lack of relevant information in product descriptions.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier B
https://www.fuzzyduck.com/holiday-planning-starts-now/ ↗
Source Article
Holiday Planning Starts Now - Fuzzy Duck
Holiday Planning Starts Now
Brenna Connolly
September 6, 2022
Listen, I’m sorry to do this. . . but, coffee shops are rolling out their fall drink specials, the kiddos are back in school, and is it just me or has there been a cool breeze in the air? I think you know where this is going.
THE HOLIDAYS…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Ecommerce usability study by Nielsen Norman Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers: 20% share of unsuccessful purchases due to insufficient product info. Source: Nielsen Norman Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsuccessful-purchases-product-info-nng
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<blockquote cite="https://lighthousedata.io/data/unsuccessful-purchases-product-info-nng" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of unsuccessful purchases due to insufficient product info for ecommerce shoppers<br><small>Source: Nielsen Norman Group (2022) · <a href="https://lighthousedata.io/data/unsuccessful-purchases-product-info-nng" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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