B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- share of consumers unsubscribing due to irrelevant email content for email subscribers (2021)
56% of people will unsubscribe from email marketing due to irrelevant content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emma
Primary
Tier C
https://www.ideascience.com/post/dynamic-content-why-it-works ↗
Source Article
Dynamic content: Why it works
Dynamic content: Why it works
Updated: Dec 15, 2021
Have you ever had an email appear in your inbox that felt as though it had been created just for you? At a time when our digital inboxes are constantly overloaded with email marketing, it takes a more personalised approach to stand out from the cro…
Original Research
Emma
· Original study ↗
Methodology
Cited from Emma research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers: 56% share of consumers unsubscribing due to irrelevant email content. Source: Emma (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-irrelevant-email-content
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<blockquote cite="https://lighthousedata.io/data/unsubscribe-irrelevant-email-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of consumers unsubscribing due to irrelevant email content for email subscribers<br><small>Source: Emma (2021) · <a href="https://lighthousedata.io/data/unsubscribe-irrelevant-email-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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