B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- email unsubscribe rate due to irrelevant content for email subscribers (Chadwick Martin Bailey research) (2021)
56% of people unsubscribe from emails due to content that is not relevant to them, according to research by Chadwick Martin Bailey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chadwick Martin Bailey
Primary
Tier C
https://extendedthinking.com/insights/email-marketing-segmentation/ ↗
Source Article
Improve your email marketing via segmentation - Extended Thinking
Posted on: November 10, 2021
In recent years personalisation in Marketing has become increasingly important. In our blog here we looked at how to make marketing more focused by creating Audience Personas.
In this article, we look more closely at email marketing. In particular, how to use segmentatio…
Original Research
Chadwick Martin Bailey
· Original study ↗
Methodology
Chadwick Martin Bailey research as cited by Extended Thinking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers (Chadwick Martin Bailey research): 56% email unsubscribe rate due to irrelevant content. Source: Chadwick Martin Bailey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-irrelevant-content-56-2021
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<blockquote cite="https://lighthousedata.io/data/unsubscribe-irrelevant-content-56-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- email unsubscribe rate due to irrelevant content for email subscribers (Chadwick Martin Bailey research)<br><small>Source: Chadwick Martin Bailey (2021) · <a href="https://lighthousedata.io/data/unsubscribe-irrelevant-content-56-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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