B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- unsubscribe to click rate benchmark for Email marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Optimization Shop (Jeanne Jennings)
Primary
Tier B
https://emailopshop.com/new-email-engagement-metrics/ ↗
Source Article
What Your Email Engagement Metrics Are Missing - And 2 New Ones That Reveal The Truth - Email Optimization Shop by Jeanne Jennings
Let’s talk about the email engagement metrics we usually ignore to focus on open and click rates: your unsubscribe and spam complaint numbers.
Yes, I see them too. Sitting there quietly in your dashboard, probably showing up as something like “0.2% unsub rate” or “0.08% complaints.” And if you’re un…
Original Research
Email Optimization Shop (Jeanne Jennings)
· Original study ↗
Methodology
Expert-proposed warning threshold for unsubscribe-to-click ratio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns: 50% unsubscribe to click rate benchmark. Source: Email Optimization Shop (Jeanne Jennings) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsub-to-click-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unsub-to-click-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- unsubscribe to click rate benchmark for Email marketing campaigns<br><small>Source: Email Optimization Shop (Jeanne Jennings) (2026) · <a href="https://lighthousedata.io/data/unsub-to-click-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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