B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
47%
47% -- unsolicited response content share for AI answer engine (ChatGPT, Perplexity, Gemini) response content about brands (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
50,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/introducing-factcheck ↗
Source Article
Introducing FactCheck: the first way for brands to analyze AI accuracy at scale
Every day, hundreds of millions of people ask AI engines about products, prices, and brands. The problem is that ChatGPT, Perplexity, Gemini, and the rest don't just answer the question. They editorialize. They pull from thousands of sources, synthesize conflicting information, and generate claims a…
Original Research
Profound
· Original study ↗
Methodology
Profound research analyzing 50,000 LLM responses about brands; unsolicited content defined as AI adding its own commentary beyond answering the question asked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answer engine (ChatGPT, Perplexity, Gemini) response content about brands: 47% unsolicited response content share. Source: Profound (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsolicited-llm-response-content-about-brands-47pct
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<blockquote cite="https://lighthousedata.io/data/unsolicited-llm-response-content-about-brands-47pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- unsolicited response content share for AI answer engine (ChatGPT, Perplexity, Gemini) response content about brands<br><small>Source: Profound (2025) · <a href="https://lighthousedata.io/data/unsolicited-llm-response-content-about-brands-47pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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