B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- consumers considering unsolicited email spam for polled email recipients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Sherpa
Primary
Tier C
https://arketi.com/newsletter/newsletter0811.html ↗
Source Article
Core: BtoB marketing essentials from Arketi Group
Original Research
Marketing Sherpa
· Original study ↗
Methodology
Survey cited from Marketing Sherpa; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
polled email recipients: 77% consumers considering unsolicited email spam. Source: Marketing Sherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsolicited-email-perceived-spam
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<blockquote cite="https://lighthousedata.io/data/unsolicited-email-perceived-spam" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumers considering unsolicited email spam for polled email recipients<br><small>Source: Marketing Sherpa (2026) · <a href="https://lighthousedata.io/data/unsolicited-email-perceived-spam" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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