B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- brand coolness rating increase for hot pot brand (spicy toothpaste extension) (2025-04)
People rated a hot pot brand as 20% cooler when it launched a spicy-flavored toothpaste.
- The study analyzed consumers aged 20 to 40 in China
- It is unclear how the rating increase translates into actual purchase behavior
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
1,454
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University)
Primary
Tier A
https://app.sciencesays.com/p/crazy-mini-products-make-your-brand-cool ↗
Source Article
Crazy Mini
Original Research
Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University)
· Original study ↗
Methodology
Online experiments across 4 studies with 1,454 participants; Journal of Business Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hot pot brand (spicy toothpaste extension): 20% brand coolness rating increase. Source: Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University) (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unrelated-product-brand-cooler-20pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unrelated-product-brand-cooler-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand coolness rating increase for hot pot brand (spicy toothpaste extension)<br><small>Source: Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University) (2025-04) · <a href="https://lighthousedata.io/data/unrelated-product-brand-cooler-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.