B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11.5%
11.5% -- brand coolness rating increase for snack brand (cookie-shaped home furniture extension) (2025-04)
People rated a snack brand 11.5% cooler when it launched an unrelated home furniture product shaped like its signature cookie compared to one with no visual connection.
- Study conducted with Chinese consumers aged 20-40
- Only evaluated consumer goods
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.5%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
1,454
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University)
Primary
Tier A
https://app.sciencesays.com/p/crazy-mini-products-make-your-brand-cool ↗
Source Article
Crazy Mini
Original Research
Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University)
· Original study ↗
Methodology
Online experiments across 4 studies with 1,454 participants; Journal of Business Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
snack brand (cookie-shaped home furniture extension): 11.5% brand coolness rating increase. Source: Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University) (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cookie-shaped-furniture-brand-cooler-11-5pct
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<blockquote cite="https://lighthousedata.io/data/cookie-shaped-furniture-brand-cooler-11-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.5%</strong> -- brand coolness rating increase for snack brand (cookie-shaped home furniture extension)<br><small>Source: Journal of Business Research (Northeast Normal University, Guizhou University, Texas A&M International University) (2025-04) · <a href="https://lighthousedata.io/data/cookie-shaped-furniture-brand-cooler-11-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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