B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14,500,000
14,500,000 -- ooh campaign impressions for University Bank (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14,500,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/university-bank ↗
Source Article
University Bank - OOH Advertising Case Studies | OUTFRONT
We delivered 14.5M IMPS across all media formats for University Bank.
University Bank, located in Ann Arbor, focused on listening and responding to our community’s true needs and profitably providing the highest level of service to the people, small businesses and organizations that we serve. Univer…
Original Research
OUTFRONT
· Original study ↗
Methodology
OOH vendor case study; campaign ran 8 months using transit king ads, static and digital billboards, and mobile geotargeting across 15 zip codes in Washtenaw County
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
University Bank: 14,500,000 ooh campaign impressions. Source: OUTFRONT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/university-bank-ooh-impressions-14-5m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/university-bank-ooh-impressions-14-5m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14,500,000</strong> -- ooh campaign impressions for University Bank<br><small>Source: OUTFRONT (2026) · <a href="https://lighthousedata.io/data/university-bank-ooh-impressions-14-5m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.