C
Evidence Grade C
Use with Hedging
Current
40.08%
40.08% -- unique email open rate for Americas region (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40.08%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dotdigital
Primary
Tier A
https://dotdigital.com/blog/email-and-sms-marketing-benchmarks-americas-edition/ ↗
Source Article
Marketing benchmarks 2026: Americas edition
Dotdigital’s Global benchmark report shares benchmarks for key marketing channels, including email, SMS, MMS, and WhatsApp. This data is taken from over a billion real marketing campaign sends and anonymized and averaged to give marketers a clear indicator of what success looks like.
In this blog, w…
Original Research
Dotdigital
· Original study ↗
Methodology
Unique open rate = (Number of unique recipients who opened the email ÷ total number of delivered emails) × 100
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Americas region: 40.08% unique email open rate. Source: Dotdigital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-email-open-rate-americas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unique-email-open-rate-americas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.08%</strong> -- unique email open rate for Americas region<br><small>Source: Dotdigital (2026) · <a href="https://lighthousedata.io/data/unique-email-open-rate-americas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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