B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
170
170 -- unique ai applications for Sales and Marketing teams (2025)
Sales and Marketing teams at mid-market organizations use over 170 unique AI applications.
- Represents 170+ unique applications (lower bound)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
170
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Zluri
Primary
Tier A
https://www.zluri.com/blog/ai-compliance-risks ↗
Source Article
The 20% Visibility Problem (Why IT Teams Can't See 80% of AI Risks) | Zluri
If you're managing IT at a mid-market company, you have a blind spot problem. In our State of AI in the Workplace 2025 report, we analyzed 160+ organizations and found that IT teams have visibility into less than 20% of the AI applications employees actually use.
In some organizations, employees hav…
Original Research
Zluri
· Original study ↗
Methodology
Analysis of mid-market organizations in the State of AI in the Workplace 2025 report.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Sales and Marketing teams: 170 unique ai applications. Source: Zluri (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-ai-applications-sales-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/unique-ai-applications-sales-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>170</strong> -- unique ai applications for Sales and Marketing teams<br><small>Source: Zluri (2025) · <a href="https://lighthousedata.io/data/unique-ai-applications-sales-marketing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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