B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Current
24%
24% -- ad reach lift for Unilever (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://blog.google/products/marketingplatform/360/vertical-video-unification/ ↗
Source Article
Introducing Vertical Video Unification with Display & Video 360.
Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.
Original Research
Google
· Original study ↗
Methodology
Company case study via Google Display & Video 360 vertical video unification, Gemini-powered measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unilever: 24% ad reach lift. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-vertical-video-reach-lift-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unilever-vertical-video-reach-lift-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- ad reach lift for Unilever<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/unilever-vertical-video-reach-lift-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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