B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- additional sales vs category average for Unilever Magnum ice-cream (2026)
Magnum ice-cream products with updated Hero pictures generated 27% additional sales compared to the average performance of the ice-cream category.
- Results based on vendor case study comparing products with new Hero pictures versus ice-cream category average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alkemics
Primary
Tier B
https://www.alkemics.com/en/study/case-study-unilever/ ↗
Source Article
Alkemics
Original Research
Alkemics
· Original study ↗
Methodology
Vendor case study comparing product page performance to ice-cream category average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unilever Magnum ice-cream: 27% additional sales vs category average. Source: Alkemics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unilever-ice-cream-category-sales-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unilever-ice-cream-category-sales-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- additional sales vs category average for Unilever Magnum ice-cream<br><small>Source: Alkemics (2026) · <a href="https://lighthousedata.io/data/unilever-ice-cream-category-sales-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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