B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- engagement uplift ungated vs gated content for Ungated interactive content experiences (Tourial platform) (2023)
Ungated interactive content experiences received 26% higher engagement compared to gated content in 2023.
- Specific sample size and methodology for measuring engagement are not disclosed.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tourial
Primary
Tier A
https://www.tourial.com/blog/interactive-demos-2024 ↗
Source Article
5 Predictions for Interactive Demos in 2024 - Tourial
And just like that, we’re already nearing the final days of 2023 (woah). As we step into the new year, the landscape for interactive demos is ever evolving, with some exciting trends shaping the way businesses engage better with their audiences. In this article, we’ll share our predictions and the l…
Original Research
Tourial
· Original study ↗
Methodology
Tourial's own aggregate platform observation comparing engagement of ungated vs. gated interactive content experiences during 2023; no methodology disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ungated interactive content experiences (Tourial platform): 26% engagement uplift ungated vs gated content. Source: Tourial (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ungated-content-engagement-26-over-gated-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ungated-content-engagement-26-over-gated-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- engagement uplift ungated vs gated content for Ungated interactive content experiences (Tourial platform)<br><small>Source: Tourial (2023) · <a href="https://lighthousedata.io/data/ungated-content-engagement-26-over-gated-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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