B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- unfollow rate for overposting for X (Twitter) users (2025)
34% of users reportedly unfollow brands for posting too frequently.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tweet Archivist
Primary
Tier C
https://xburst.app/blog/post-tweets-automatically ↗
Source Article
Post Tweets Automatically: A 2026 Strategy Guide
Post Tweets Automatically: A 2026 Strategy Guide
Learn how to post tweets automatically in 2026. This guide covers choosing the right tool, building safe workflows, and analyzing performance to grow on X.
You know the feeling. You have solid ideas for X, a backlog of announcements, a few evergreen p…
Original Research
Tweet Archivist
· Original study ↗
Methodology
Cited via Tweet Archivist's 2025 posting frequency guide; original survey unknown.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X (Twitter) users: 34% unfollow rate for overposting. Source: Tweet Archivist (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unfollow-brands-posting-too-frequently
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unfollow-brands-posting-too-frequently" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- unfollow rate for overposting for X (Twitter) users<br><small>Source: Tweet Archivist (2025) · <a href="https://lighthousedata.io/data/unfollow-brands-posting-too-frequently" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.