B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- organic traffic for Brazilian e-commerce category pages (2025)
In the Brazilian market, category pages account for an average of only 8% of total e-commerce organic traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Sources (2)
Conversion
Primary
Tier A
https://www.conversion.com.br/blog/pagina-de-categoria/ ↗
Source Article
Página de Categoria E-commerce: Guia atualizado para 2025
Página de categoria e-commerce é a estrutura fundamental que organiza produtos em hierarquias específicas, funcionando como ponte estratégica entre homepage e páginas de produto para maximizar descoberta de itens e otimizar distribuição de autoridade SEO.
Página de categoria e-commerce é o elemento …
Also cited by
inkl.com
https://www.inkl.com/
2026-08-18
Original Research
Conversion
· Original study ↗
Methodology
Observação da Conversion.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Brazilian e-commerce category pages: 8% organic traffic. Source: Conversion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/underutilization-organic-traffic-category-pages-2025
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<blockquote cite="https://lighthousedata.io/data/underutilization-organic-traffic-category-pages-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- organic traffic for Brazilian e-commerce category pages<br><small>Source: Conversion (2025) · <a href="https://lighthousedata.io/data/underutilization-organic-traffic-category-pages-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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