B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25,000,000
25,000,000 -- organic traffic for NerdWallet (2024-2026)
NerdWallet's organic traffic was 25 million visits at peak before declining to 7.8M.
- Peak traffic reported in text as 25M and table as 25.1M, declined due to AI Overviews rather than SRA manual actions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25,000,000
Unit
Count
Data Vintage
2024-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://growtika.com/blog/publisher-affiliate-collapse ↗
Source Article
From 23.6M to 11K: How Google Killed Rent-a-Domain
Forbes Advisor: 23.6M visits → 11K. CNN Underscored: 3.2M → under 1K. Two sites shut down entirely. Every data point from Ahrefs, every timeline, every policy change. The full autopsy of the Rent-a-Domain model.
By Yuval Halevi · February 2026 · 12 min read
Forbes Advisor. CNN Underscored. WSJ Buy S…
Original Research
Ahrefs
· Original study ↗
Methodology
Decline attributed to AI Overviews, not SRA enforcement; Ahrefs data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NerdWallet: 25,000,000 organic traffic. Source: Ahrefs (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nerdwallet-organic-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nerdwallet-organic-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25,000,000</strong> -- organic traffic for NerdWallet<br><small>Source: Ahrefs (2024-2026) · <a href="https://lighthousedata.io/data/nerdwallet-organic-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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