B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12.6%
12.6% -- add to cart event growth rate for UnderOutfit (2026-05)
UnderOutfit experienced a 12.6% increase in add-to-cart events after implementing Klaviyo and Konfeti AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12.6%
Unit
Percentage
Data Vintage
2026-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Konfeti AI
Primary
Tier B
https://www.konfeti.ai/case-studies/underoutfit-case-study ↗
Source Article
How UnderOutfit achieved 106X on ROI by Using Klaviyo and Konfeti AI - My Framer Site
Case study
May 24, 2026
How UnderOutfit achieved 106X on ROI by Using Klaviyo and Konfeti AI
UnderOutfit was founded to put women first — with bras designed for real comfort, real bodies, and real life
106X
Total Store Revenue Increase
+9.78%
Email Revenue Increase
+12.6%
Activity on Site Increase
U…
Original Research
Konfeti AI
· Original study ↗
Methodology
Vendor case study; on-site activity increase attributed to Klaviyo and Konfeti AI
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RoleAll marketers
Channelemail
Cite this stat
Plain Text
UnderOutfit: 12.6% add to cart event growth rate. Source: Konfeti AI (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/underoutfit-add-to-cart-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/underoutfit-add-to-cart-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- add to cart event growth rate for UnderOutfit<br><small>Source: Konfeti AI (2026-05) · <a href="https://lighthousedata.io/data/underoutfit-add-to-cart-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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